Raw Fusion, established in 1989, was predominantly a men's belt manufacturer, supplying both Independents and Multiples in the casual market.

In 1994 a change of management brought about a change of approach. The Company moved into the Branded market, outsourcing all its products and acquiring licenses for apparel, bags, belts, eyewear, headwear, jewellery, lifestyle products, luggage and umbrellas. From this point on the Company has moved from strength to strength, not only in the UK but also worldwide.

Raw Fusion has an unparalleled understanding of the philosophy, placement and direction of the Brands it collaborates with and it is this understanding that has made the Company a leader in its field.

The Company's growth was recently recognized by the business elite by being included in the 'Top 100 Fastest Growing Companies In The UK'. This recognition is a massive achievement which has not only increased the company’s focus but increased its network of business associates throughout the world.

The Company has worked with many well known brands in the past and is at present working with Playboy, Chupa Chups, Chilli Pepper and Pacha as well as supplying leading retailers such as Debenhams, Littlewoods, As Seen On Screen, El Corte Ingles and Gallerie La Fayette.

Expertise in design and sales & marketing is controlled by a team of creatives who understand the inherent value of each individual brand, rapidly taking them forward into the market place.

All in all, Raw Fusion has developed a very unique business over the last 19 years and now has the structure and ability to set new standards in the fashion/lifestyle industry. The Company is set to become a global player at the very highest level.

In 1994 Raw Fusion signed its first License deal with Kangol headwear for design and distribution rights into the UK market. Due to its great success the Company was able to acquire further fashion Licenses with prestigious brands offering full fashion accessory lines in bags, belts, headwear, jewellery, luggage, sunglasses, towels and umbrellas.

At present we hold licenses for Playboy, Golddigga and Pacha (Accessories – UK and Europe), Chupa Chups (Apparel and Accessories – UK and Europe) and Chilli Pepper (Accessories – worldwide).

As a Licensing partner, Raw Fusion can offer a full in-house infrastructure of design, sales, marketing and distribution. We understand the needs of each Brand and have the capability of building and maintaining brand position.

In 1989, as a belt manufacturer, Raw Fusion supplied the Independents with its own range of fashion belts and retailers such as Republic, River Island, Debenhams and Next with private label products.

As the Company expanded into Branded Licensing, the private label side of the business became a secondary concern, but the long term plan was to re-establish it when the infrastructure was strong enough to compete in an ever changing market.

Last year Raw Fusion opened an office in Hong Kong, employing local people with a vast knowledge of design and sourcing. With Showrooms in London and Manchester, the time is now right to re-establish itself in the Private Label market.

A new UK division has been set up to concentrate on this, offering the latest trend-led designs on a full range of fashion accessory products.