The sexy, metropolitan attitude appeals to the sassy girl & boy about town.

Playboy was created by Hugh Hefner in the summer of 1953 and the branded 'rabbit head' logo has become an institution as universal as Disney and Coca Cola. Raw Fusion has held the accessory license for UK and Europe since 2000 and has seen the brand grow from strength to strength.

Hefner epitomizes the Playboy philosophy from the legendary Mansion to his own customized DC-9 Big Bunny jet, and the Palms Hotel Resort in Las Vegas boasts a Casino, Night Club and Hotel Suite.

Playboy themselves have expanded into freestanding stores in Australia, Las Vegas, Kuala Lumpur, Hong Kong and most recently Oxford Street, London. Further stores are planned for Europe.

The lifestyle brand of Playboy has translated its unique heritage into fashion products, and appeals to the trend-conscious 18 – 34's who aspire to the good life.

Age, origin and language are immaterial – if you have a Pacha spirit the brand will work for you and remain part of your life.

In 1966, brothers Piti and Ricardo Urgell opened the first club in the resort of Sitges on the Spanish mainland. The venture was so successful they moved to the magical island of Ibiza, opening the now, world famous nightclub still trading today. Today, Pacha has expanded into Clubs all over the world, luxury hotels, a clothing and perfume range and its own accessory collection.

Pacha's fruity logo is a symbol for people "who live a life as full and sweet as gleaming cherries".

Over the years Pacha has become a hedonistic oasis for the world's party people, celebrating every music genre from flower power to disco, dance and hip hop. International bohemians and celebrities continue to flock to the Club, attracted by the lure of a beautiful, sun drenched island, with a free thinking, tolerant and liberated attitude.

Raw Fusion signed the license agreement in 2005 and has had the privilege of designing, developing and manufacturing bags, belts, jewellery, key rings, purses, towels and wallets for this global brand.

Pacha is all about good times - pure, unadulterated partying and a laid back style embracing many cultures.

A lifestyle in its own right – cool and full of energy.

In 1958 Eric Bernat invented a way to fit a fork on a sweet and in the late 60's, Salvador Dali designed the famous red and yellow daisy logo.

Chupa Chups become part of the Perfetti Van Melle Group, the worlds biggest candy company, in July 2006, and continues to grow.

Raw Fusion recognized the potential in the Brand and signed the license to design fashion accessories and clothing in December 2006.

Today, Chupa Chups spreads its magic, creating a fabulous range of fashion products that are fun, cheeky, surprising and always colourful.

Product hit the markets across Europe in January 2008 for the first time and has made a very positive impact with our retail partners. The first apparel collection is due to hit stores in May 2008.

To view a recent Chupa Chups promotional video, click here.

Sassy style for streetwise glamour pusses – Glamour in the face of adversity.

Founded in 1997, Golddigga mixes music, fashion and street culture to create cool, up to the minute, trend driven young fashion. Aimed at the 16 – 25's, the bold accessories and striking jewellery proudly show off the large 'G' logo, and some functional day wear is enhanced with a touch of Golddigga "bling" for that all important night time look.

Raw Fusion launched the first accessories collection in 2003 and continues to work closely with this successful clothing brand both in the UK and throughout Europe.