Marketing/PR

Raw Fusion is rather unique – we have our own internal Marketing Division with a designated team who work closely with our Licensing Partners. We strive to create awareness through PR, product placement, editorials, advertorials, retailer and consumer initiatives.

As a Company, we have an array of marketing contacts throughout the UK and Europe and are always looking to adapt campaigns to suit the market needs of each individual brand.

Smith and Smith

We are proud to announce that Smith and Smith, PR Company, are now looking after the PR activity for Pacha and Chupa Chups. For further information please contact Alison Short (Account Manager) on 0161 236 5560 or click here to email.

Playboy

We are constantly looking at ways to reward the brands loyal retailers and customers. Recent campaigns took the form of -

TEXT & WIN – a simple concept allowing the lucky winner (and friend) to win a trip that "simply money can't buy". A 4 night stay in a top LA hotel with the added bonus of a guided tour around Hugh Hefner's Mansion home. The competition is proving a massive success with retailers and customers alike.

PLAYBOY SUMMER PROMOTION – In selected stores throughout UK and Europe, Raw Fusion, together with a number of other Licensees, will be offering a lucky customer the chance to win a Playboy weekend bag, sunglasses, flip flops, hat and towel.

Also, watch out for -

ICON – a top tier jewellery line due in store for Winter 2008. This collection speaks to a premium retail environment. Afull range of POS and packaging has been put together to enhance the in-store look and buying experience.

PLAYBOY PHYSICAL - This new range brings the Playboy brand into the sports arena.

Pacha

The marketing team are continuously working at capturing the essence of the brand, and with this in mind invested in the Pacha Wagon – a classic 1967 split screen VW Camper Van, complete with a full DJ sound system, plasma screen etc. The Pacha Wagon can be found at Trade Shows and events throughout UK and Europe and has created a huge amount of publicity for the brand.

NEXT FACE OF PACHA – Raw Fusion recently secured a TV show Coleen's Real Women, starring Coleen McCloughlin. Aired in March 2008 the show searched for the next face of Pacha and was supported by an extensive billboard campaign. From hundreds of entries, Libby Severn was pronounced winner and enjoyed her first professional photo shoot in Ibiza.

DJ ELITE ACCESSORIES – Pacha is collaborating with 2 of the world's best DJ's to produce 2 distinct accessory ranges:
Pacha Vs Sarah Main – this ladies range of bags, jewellery and belts has been inspired by Pacha Ibiza resident Sarah Main. Its designs are feminine, funky and fresh.
Pacha Vrs Erick Morillo – Erick and his Company, Subliminal, are the inspiration behind this men's range of bags, sunglasses and jewellery.
Available to retailers in October 2008 and in store by April 2009.

Chupa Chups

50TH ANNIVERSARY – some massive plans ahead to celebrate this benchmark in their history. This is sure to create a buzz around the new possibilities for the brands diversification. To commemorate this event Raw Fusion has designed an exclusive retro bag collection inspired by its original lollipop flavours.

TEAM RIDER – World Moto GP 250cc winner 2007 Jorge Lorenzo is the proud sponsor of Chupa Chups. Wearing a helmet with a specially designed Chupa Chups logo, he is surrounded by Chupa girls before each race.

Golddigga

The Golddigga brand is defining a real cool R&B/Street, music based feel at the moment, the Marketing team are developing relationships in this arena to create product awareness within this demographic. 2008 will hopefully see some collaborations with rising musical stars in this genre as well as festival and performance based events such as MOBO & the MTV Awards.