On Friday 10th October 2008, Rawfusion were awarded Business of the year. This award was sponsored by Business Link Yorkshire and is a great achievement for all the staff.

Malcolm Dyl, managing director, was delighted with the award and praised the efforts of his staff.“It has been the drive of our people which has got us to where we are now and it will be our staff who will take us to the next level in these challenging times.”

For more information, please follow the link below: 

http://www.bridlingtonfreepress.co.uk/news/Businesses-win-awards-at-prestigious.4586941.jp

The new name better reflects our expertise in fusing cutting-edge accessory and apparel design, with iconic brands seeking to meet the unique challenges of the fast fashion industry.

We started in 1989 and have vastly expanded our range from belts to the design, manufacture and distribution of branded accessories and apparel throughout Europe.

“Over the past 18 years our business has evolved alongside our growing expertise within the fashion industry.  Our success has stemmed from our ability to listen, design and deliver - understanding the brand’s requirements, working closely with them to design quality products and providing established distribution channels throughout Europe. The name Rawfusion depicts how we take these elements and translate a brand’s identity across a range of fashion items, increasing the brand value as a result.”    Malcolm Dyl, Managing Director.

Our head office and manufacturing facilities will remain in Yorkshire and we will still offer a full in-house infrastructure of design, sales, marketing and distribution.

Rawfusion’s office in Hong Kong will continue to employ local people with a vast knowledge of design and sourcing, further strengthening our position and knowledge of the market.

Rawhide successfully held a European Distributor’s Conference at the newly refurbished Bridlington Spa Conference Centre on the 26th June. Highlights of the event included a catwalk show, with models showing off Pacha, Playboy, Chupa Chups and Chilli Pepper Spring 2009 collections, as well as a presentation outlining some of the new brands and licenses to approach Rawhide.

Keep your eyes peeled for footage from the event to be posted!

As part of the presentation to the distributors, a short film was put together showing the different areas of the Rawhide business and each team working towards a common goal. You can view the video below.

Following Pete Tong’s departure from Pacha, the Ibiza superclub has revealed that it will continue as ‘Pure Pacha’ with a rotating line up of big name stars, including Basement Jaxx, Faithless, Sander Kleinenburg and Steve Angello.

To view the full story click here.

Get an insight into the mind of our Managing Director, Malcolm Dyl. Check out his interview in this weeks Drapers magazine, or head to the Drapers website and read the interview online here.

To celebrate the Spring 08 Launch of the Chupa Chups Fashion & Lifestyle Collection we came up with a fun promotion that everyone could get involved with.

We asked all of our valued retailers to participate in our Chupa Chups National Shop Window Promotion.

The prize for the best window was something a little special. We offered a limited edition Megatin containing 1000 lollipops. The tin stands a whopping 40cm high x 30cm across and is crammed full of all the best Chupa Chups lollipop flavours.

We had a fantastic reaction to the competition with photos of window displays arriving nearly every day.

After looking at all the individual entries our panel of judges eventually decided on the winning entry.

The Megatin was awarded to Samantha at Classified in Whitby, North Yorkshire. I think you will agree from the images below that Classified have gone all out to produce a cool window display with live models, an authentic vending machine, Chupa Chups stickers and backdrops. Well done guys!

We would also like to take this opportunity to thank everyone who entered the competition for their hard work and support of the Chupa Chups brand.

Keep your eyes peeled for the Winter 08 promotion, more details to be revealed shortly.

Last night Pacha Accessories appeared on “Coleen’s Real Women”. Coleen McCloughlin travelled to Ibiza to find a “real woman” to be the face of Pacha 2008. Libby Severn was the lucky winner and took part in our Autumn 2008 photoshoot in Ibiza. Libby will also accompany the staff at Pacha in attending the Barcelona trade show “Bread and Butter” in July.

Congratulations again Libby, you’ll have a fantastic time working with the guys at Pacha!

The winner of the Playboy Mansion Competition is Sharon Bond from King’s Lynn, Norfolk.

Congratulations to Sharon, the winner of flights, accommodation, 4 days in Los Angeles and a tour of the world famous Playboy Mansion.

This is a prize that money simply can’t buy.

We are delighted to announce that the TV show, Coleen’s Real Women will air on ITV2 at 9pm on the 13th March, the episode follows our search for the next face of the Pacha brand for our A/W08 photo assignment.

The launch of the Playmate of the Month competition in the Argos Christmas catalog has created a massive response.

For more information and the terms and conditions of the competition, please look on www.playboyaccessories.co.uk

Keep those texts coming, all profits go to charity.